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Daisybutter - UK Style and Fashion Blog: thoughts on blogging, the fashion blogging community, original illustration by ella masters
Original illustration by Ella Masters. Thoughts on the blogosphere and its' influential position in the writing industry.

Fashion is a fickle sort, isn't it? Infamously dubbed so ugly that it has to be changed every six months, it's ironic and ultimately inevitable that fashion bloggers are tarred with the same brush 99.9% of the time and also picked apart for our irreverent appreciation for the same pieces, time and time again. Enter uniform blogging...

The way I see it, uniform blogging stems from the fact that, at heart, we are just bloggers. Some of us may be writers, book authors, journalists... - heck, I'm a freelance journalist and copywriter! - but rooted in these sites of ours is the fact that we're creating content, writing odes to clothes/shoes/bags/cats that we like and sharing how we wear trends because we're a bit on the outside mostly. My season at LFW this time round only confirmed this to me: nervously ambling between shows with a press pass in hand for Aesthetic Magazine, I still carried that outsider air apparently. Burly security guys giving you the onceover, other pass-carriers looking your outfit up and down... Yep, still an outsider.

I've noted a certain air/ambience/atmosphere lingering across the community recently about copycats. 'Oh, blogger X, Y and Z are all wearing those Topshop camisoles', 'It's so annoying how blogger 1, 2 and 3 take their photos like that'. Hey, we're all in the same boat, so stop with the snark and encourage each other. Whilst once I was predominately inspired to blog by print magazines, nowadays I take just as much inspiration from my fellow bloggers. You guys. I still adore blogging, three and a half years on, because of the forever changing landscape and continual inspiration I share and take from the experience.

For me, it doesn't 'really' matter that sometimes, 5 posts appear on my dashboard with the same product, or that 'all the bloggers are sent that dress'. The beauty is that with the huge spectrum of blogs out there, from one item pushed out there in the community you'll be able to take a good skincare tip from blogger A, an amazing way to DIY a cost-effective version from blogger B, learn about similar products to it from blogger C and probably see a demo from blogger D. You'll also probably find three ways to wear a top from, er, me, or read about the design aesthetics from someone else, and of course, you'll see hundreds of ways to style one amazing item. C'mon British fashion bloggers, British style is internationally lauded for a reason, right?

Let's round off a slightly more meaty post with a gratuitous and sartorial slice of the topic, shall we? Blogging uniform, specimen one. (Post your links of similar Breton-stripe-and-jean looks in the comments!) x

Daisybutter - UK Style and Fashion Blog: what i wore, ootd, british style, uk fashion blog, river island jackets, simple outfits

14 comments

  1. This plays on my mind a lot when I think about my own blog. I feel like it's very much the same as every other blog out there (layout, standard outfit pics). But then these are exactly the blogs I read and clearly there's a handful of people who are reading mine, so what does it matter! Also I learn from other bloggers that I see are good at what they do. E.g. I love your blog so if certain elements of mine resembled yours, it would be only be because I'd want to better what I do. I don't think anyone is out there to purposely 'copy', as you said, it's very much inspiration.

    Jade | JadeFungBlog

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    1. It's a bit of a double-edged sword, isn't it? There's no way to be 'original' in the current scheme of things. I think the beauty in our blogging community is that you do take snippets of inspiration from multiple blogs, which then manifests in your own part-original content, creating more inspiration. I personally love reading your blog too Jade! There's been so much chatter about the copycat syndrome that I wanted to address the inspiration side of things and make sure that was duly noted too!

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  2. Blogging has changed a lot since I first started (particularly when I started "properly", i.e. about a year ago); the first bloggers were innovative, but as a blog is something that can be set up for free in your bedroom, the "copycats" (for want of a better word) kind of water down the market. That is not me saying that new bloggers are worthless, but that because it is apparently easy to create a blog, it is not as worthwhile as a magazine which has a readership of a few thousand. Yes, it's inevitable that bloggers will talk about the same items, particularly if something has been launched recently, or it's on a PR's sample list, but bloggers are all fundamentally different as they are different people, even if they style the look the same (oh look, it's me in a breton t shirt and jeans) there's going to be a difference in body shape, editing, location, etc. - I don't think my post looks anything like yours! I actually quite like seeing items worn differently, it gives it more of a wearability than an advert style. I know that I, for one, will be blogging for as long as blogger'll have me, and if we go by how I've changed I'll continue to place more of an emphasis upon styling and photography to make it more personal rather than make sure I'm trend-led. Although if you're lookin' good in a pair of NL loafers, I may still be persuaded to purchase! xx

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    1. I find it really interesting to watch as the media landscape surrounding fashion develops. I see myself as a newbie at times, but then I realise that three and a half years practically makes me a blogging dinosaur in the digital realms, right? I absolutely agree and hear your sentiments on the filtering out of new blogs and even some of us older ones. Sometimes I feel as though I'm struggling to be heard, and then I remember I'm still a tiny fish in the fashion media sea. The wearability factor certainly gives us an edge over the advertorial style of magazines, and for that reason I see blogs lasting a while longer than some anticipate. I think it'll be interesting to see the trickle down and up effect, in fact, and see how traditional media continue to engage and/or use the blog phenomena.

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  3. IDK but I get pretty tired of seeing the same content. Like when I see the same "top" blogs posting the exact same thing, when it's not even a personal review, that's poor writing. Often they try to type a few words (and by "a few" I'm talking about barely three sentences) and publish asap just so they can be "one of the first" to post about it.

    It's getting harder to find people who blog because they are passionate. They SAY they are passionate, but a lot of people are just copying a formula they think will make them the "next big blogger."

    It's really sad. And frustrating.

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    1. I definitely hear you on that side of things, Sophie. I guess I'm guilty of that to some extent myself. I always keep to my own house style though and maintain my own voice, a good amount of copy and original imagery. In the same vein though, the point I make is that readers do (or should?) look to certain bloggers for different viewpoints of a topic. Some focus on packaging and the initial aesthetic, others on organics and attainability, some on ways to style and others to give a literal, brief overview. The latter of which is the only one that frustrates me! The blogging 'formula' is definitely more and more noticeable as of late. Kinda sad but maybe the next step in the community will be an overhaul of that.

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  4. These kind of thoughts often go round and round in my head, I think I overthink things way too much, but you know, it's hard to change a habit of a lifetime! For the most part I don't mind seeing the same item of clothing or the same make up product in lots of posts as long as there's a bit of the writers opinion there too, I quite like knowing why some love and some don't love a particular thing, I think it's helpful.

    I will always love blogging, sure there are some blogs I don't personally find helpful but there will always be someone else who does, so I think every blog has it's place. There's sometimes a bit too much negativity but I've found it's quite easy to ignore and I quite like being oblivious to certain things, focusing on the things I like. Luna Lovegood is my hero! Since I stopped worrying what other people thought of me/my blog and started writing about things I really wanted to, blogging has felt SO much better! <3

    Jennie xo | sailorjennie.com

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    1. Working in social media and alongside bloggers, as well as being one, makes me think about these kinds of things a lot! I admire the blogging community for the sheer fact that you see one product covered on many feeds, sometimes in varying ways. Probably more relevant in the beauty industry, but it makes opinions more credible. My current blogroll means that I get lots of different opinions on collections, new items, trends, etc. and I always know where to look for certain areas, like, some talk about the fit and quality of a dress, others about styling opportunities, some about its' designer inspirations, and so on. Nowadays I tend to write what I want whilst at the same time consider where my blog fits in to the community!

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  5. Interesting post Mchelle! I do think there is an element of copying in the blogosphere that I'm not a fan of. Generally i'm drawn to very original blogs. I've been blogging about the same amount of time as you and I still love it but I am proud to say I can't think of one blog out there that is like mine. The blogosphere has changed immeasurably in the past 3 years and i'm not sure that this is a good thing. I tire of seeing a 100 blogs with similar content, similar opinions and a similar writing style. I do feel that a lot of blogs imitate the big ones purely because they see that as a way to be popular.

    I still love blogs and bloggers but with the growing commercial nature of blogs a lot of emphasis has been put on growing traffic instead of concentrating on great unique content. I think in the next few years the blogosphere will change even more and the 'copycats' will depart and quality will be higher. Of course different people seek different things from blogs and just because I don't like to read similar blogs with a similar style doesn't mean that others feel the same.

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    1. Thanks Faye!

      I guess part of the beauty of such a saturated community is that there'll always be a group of bloggers that you personally end up trusting and going back to. Your blog is certainly very original! Aside from outfit posts that are quite clearly original (i.e. you are yourself!) I guess it's hard to stand out when, as Rebecca mentioned above, it's a free world and everybody and their dog now blogs. I've noticed a perceptible shift over the past three or so years, half good and half 'bad', but then nothing's perfect. I'm super interested in watching the media landscape develop and see how the more valuable content is used and engaged with as the digital world escalates. Really excited to see how bloggers (and I mean those genuinely passionate) take hold of the situation and raise the bar!

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  6. I'm reasonably new/inexperienced with the whole blogging hoo-hah still, and I'm sort of stuck between trying to fit in with all the blogs I read and being original, standing out. I just feel that nobody will have any interest in original ideas of mine and they'll be more drawn towards what everybody's already reading, it's a more secure idea because people already like it. Picking my blog apart from others and getting anywhere out of it will be impossible, though.
    Things like this just kind of help remind me that the only way I'll manage with anything is by sticking with my own ideas and hoping to end up standing out on others' dashboards and maybe have something catch on to others. I guess I'll just have to wait to see how it all pans out...

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    1. I think that keeping up with the blogging community at the moment is difficult in itself, never mind that whole 'finding your feet' thing. I definitely see where you're coming from with people being more drawn towards what everybody's already reading - I think I went through a phase of that in my second year of blogging before realising that, hey - I have a voice too! I quickly pared my original visions of what I wanted my blog to look like and sound with snippets of my lifestyle, and it happened to be an okay formula. For the most part I'm happy with where my blog is now, I talk about trends but don't always wear them, I rarely write beauty reviews because other people do them much better, and most of the time I just offer an insight into my shopping and styling habits! Fingers crossed that you find your perfect platform and niche lovely, I always adore reading your blog, if that helps! (:

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  7. I am always amazed at how much I get from blogging, I have made some amazing friends and got to do some REALLY fun stuff but best of all, it is an interesting and inspiring hobby. I love seeing how different bloggers style things up and if I see the same product reviewed on several different blogs, I will have a quick look then just skip over the post and go for the next one to read instead!

    Maria xxx

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    1. Definitely! I must admit I was fairly naive when I started writing my blog. It was more somewhere I could write (without physically writing - so lazy!) and then I discovered the community on Twitter, finding new blogs and realising there were SO many people who shared my love for Marc Jacobs, overpriced LUSH goodies and half enjoyed the hunt for elusive Topshop Peter Pan collar dresses. It's certainly an inspiring hobby and amazing that we've stumbled into a community that is finally being lauded somewhat in the media industry. I'm excited to see where it all goes next to be honest.

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