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By way of providing some closure to my University experience (yup, time to get a little silly and nostalgic, etc.), I thought I'd share one of the projects that I worked on with my friend Lauren. For one of our modules, we've planned a magazine launch concept; designed, produced and written the said magazine; written a business proposal for it; and all the bits and bobs around it. The magazine was created to target young female professionals and graduates, with splices of fashion, beauty, interiors, travel and even food in there to whet your appetite, and provide some aesthetically pleasing relief to the end of a long day.
Aesthetic is the young feminine professionals’ magazine with distinctive fashion flair. Created for the educated, stylish and creative graduate, Aesthetic aims to ensure that the Aesthetic reader conquers the working world, one Louboutin-heeled step at a time. Aesthetic brings the perfect blend of beautiful clothes, luxury leathers, off-the-cuff shopping destinations, interiors and cuisine amongst much more. Fresh and quirky, classic and conventional, inspirational and accessible, opinionated and cultured, creative and ambitious: this is the modern-day female Aesthetic.
issueone


Credits go to the wonderfully talented Ella and Philippa for contributing some beautiful illustrations to the magazine, Anna for agreeing to be interviewed, and to Toni for being a willing and helpful model and stylist (in Hello London!).

A huge huge thank you to everyone that Tweeted, re-Tweeted, messaged or emailed me regarding the magazine yesterday, the feedback has been absolutely overwhelming and it has completely brightened up my week, as well as Lauren's! Yesterday, we reached a crazy 10,100 unique views of the magazine! I am currently looking into the logistics behind perhaps selling the hard copies out to those who'd like one, but keeping costs low while not making a loss is proving hard.

With regards to the 'future' of Aesthetic magazine, I have taken the decision to continue the magazine beyond University. Philippa and I are revamping the concept slightly, widening our target and aiming Aesthetic at young professionals and bloggers. Yep! Our train of thought is primarily that it provides a lovely place to showcase your creative and written work, as well as a great platform to find new blogs to indulge in. If you are interested in any shape or form for writing for the magazine or even advertising, head on over and follow the mag blog. I'll be posting vacancies and opportunities on there, and it is not limited to fashion writers either.

Again, thank you for the support, it means the world. I'm off to get ready for a well-deserved cocktail or four with the Uni girls! 

67 comments

  1. OMG Michelle, this is so, so, so good!! I really hope they give you an amazing mark for this because you deserve it so much and I'm so impressed by how professional it looks! Could definitely imagine this in physical form and I hope I could produce something as good as this one day! x

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    1. Thank you Jade! I'm so nervous to receive my grades, we spent absolutely ages on Aesthetic :P it even came with a media kit, business proposal and budget projections! xx

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  2. I read your magazine yesterday, and i'm SO glad that you're continuing it after University. It was so beautifully designed and all of the features were really engaging. If you do send any out, I would love to buy a copy!
    Also, I'm the Lifestyle Editor for my University's magazine, so if there's every any writing opportunities, or anything similar, i'd love to help out, if you ever need it of course!
    Really congratulations with it, you've produced something really extraordinary! Good luck with it, although i'm sure you won't need it!
    xo.

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    1. Thank you Charlie! I won't be selling Issue One, we only ordered minimal copies because we were working to such a tight deadline, but depending on funds, Issue Two will be out over the Summer (: if you want to help with writing some lifestyle features, I'd love love to have you on board! xx

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  3. Well done :) The magazine is brilliant! Love the mixture of photos and illustration, you don't see that sort of thing enough! Enjoy some well deserved down time! xoxo

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    1. Aw thank you Amy! We wanted it to be a little more toned down than the likes of the really high-end glossies, but more upmarket than a doodled zine, so I'm v pleased you picked up on that (:

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  4. I read the magazine cover to cover yesterday! It is amazing and I'm definitely going to take a look at contributing to future editions. You and Lauren have done an amazing job with it! It's beautiful
    Nicola xxx

    nicolabooklust.blogspot.com

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    1. Aw thank you Nicola! I got your email, can't wait to work with you on the next issue (:

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  5. Oh the magazine looks absolutely gorgeous! I do hope you send it out, I would love to have a copy. The little watercoloured details and the 'hello london' spread are my favorites, well done you! X

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    1. Thank you so much Hannah! Unfortunately we have very limited copies of this issue, because we've handed it in as our project, and the others are being kept for interviews and showing off to family! Issue Two will hopefully be available to buy though (:

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  6. Congratulations on such a beautiful magazine, i really love Ella's illustrations. Well done for all your hard work, girls! xxx

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  7. A big well done on this Michelle. the magazine is absolutely stunning. I love everything about it. I love that it's different to our everyday mags and it is something I would have no hesitation in purchasing! Good luck :) xx

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  8. Gaaaaaaah Michelle this is so so so exciting! Seriously so impressed with Aesthetic and I'm just hopping over to the blog now to put my name down! Massive well done again lovely!
    x

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    1. I'm so excited to get the next issue started! Been thinking about continuing it for a while as I've loved putting it together with my friend this year (:

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  9. Read this cover to cover yesterday when you posted it on twitter and I'm in love (: It reminds me a lot of an online mag I used to read before they took it down. So so so good and so glad you're continuing with it, can't wait to read any future issues! Definitely hope you got amazing marks for this as you really deserve it (: xx

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  10. I cannot get over how amazing this magazine is. I'm so glad you've decided to take this venture further, because I would genuinely love to walk into my local newsagent and pick up a copy! Best of luck with it all.
    R xx

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    1. Thank you Rebecca! Not sure about popping it in newsagents just yet, distribution is super expensive :P I think Issue Two might be available in print to buy, but it'll be on an individual mail-out basis (: xx

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  11. Wow, this is beautiful congratulations! I remember all the work that went into putting out Lipstick Royalty Magazine every month, and this is really, really impressive! Good luck with the next issues!

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  12. I love it! It's so perfect for the blogging world, I think you're onto something!! :)
    Can NOT wait for another issue, and I think if you decide to sell hard copies, people would be willing to pay the price for something special like this :)
    xo

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    1. Aw thank you Annabel! I'm so excited and proud that it's had such a great response (: Aesthetic is like Lauren and I's little baby! Issue Two should be available in the summer! xx

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  13. Congratulations on the magazine Michelle, I had a look yesterday and it looks great! Pleased to hear you're carrying it on.. looking forward to reading more! :)

    Caroline x
    Caroline's Catwalk

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    1. Thank you Caroline! I hope Issue Two doesn't disappoint, as Lauren won't be onboard for our next edition! xx

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  14. WOW. Simply jaw dropping, I absolutely LOVE this, well done you!

    Maria xxx

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    1. Ahhh thank you so much Maria! <3

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  15. Michelle thats amazing, so detailed and so much effort has been put in! Your truly inspirational.

    http://thefashiondistrictnlc.blogspot.co.uk/

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    1. Thanks lovely :D That means so, so much!

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  16. Oh Michelle, huge congratulations.. You must be so proud! I've literally sat and read this, and cannot tell you how talented you are (well i can, I am trying right now!!)
    You really should be proud.. I would totally buy this too! xx

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    1. Thank you Katy! So pleased with the response so far, we wanted something with less ads, less airbrushing, more talent and more real-life (without it being full of sob stories!) xx

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  17. Dude, I'm so proud - the magazine looks so pretty! I WANT A COPY <3

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    1. <3 I'll keep one at home for if you ever decide to spend more than 2 minutes in Stevo!

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  18. It looks amazing, bet you're so proud of it!
    Looking forward to seeing the future issues :) xx

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  19. the mag looks great had a quick 'virtual' flick and look forward to reading more of it when I can grab the chance! I definitely think you should continue with it - its great! I will definitely check out about contributing if you'll have me! x x

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    1. Thank you Maisy! (: if you're interested in contributing, pop me an email with your ideas and blog URL so I can see which area to fit you in! xx

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  20. I had a browse through and pat yourself on the back, it's fantastic. The illustrations also are just wonderful. If there are any illustration oppotunities then I would be more than happy to help if needed! Well done, enjoy your cocktails!

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    1. Thank you so much Katie! Philippa and I actually have you on our little list of people to email ;) depending on what sorts of content we have for the next issue, we'd love some illustrations of yours to accompany them!

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  21. I absolutely love the magazine it's such a lovely concept! I really enjoyed reading it and I'm glad you're going to carry on with it past university. :)

    If you ever want some help in the marketing/social media/PR department let me know, it would be great experience for me to help with my degree and I'd love to be a part of something like this! :)

    Rhiannon xx

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    1. Thank you Rhiannon! I'm utterly obsessed with the mag having spent 4 months working on it with my friend (: we're unsure about what we're doing on the social media side of things at the moment, but I'll be sure to let you know once we're a little more settled! xx

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  22. This is fantastic, congrats with it! Every last detail is so pretty, it's very feminine and attractive, looks so professional too! All the drawings rather than photo's give it that unique edge too x

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    1. Thank you Jess! We wanted it to be sweet, feminine and elegant, with a young professionals, sophisticated edge to it (:

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  23. The magazine is lovely Michelle, the art direction is really beautiful and I especially like the interiors section, there is some serious inspiration in there! I'm looking forward to seeing more issues!

    You and Lauren should be so proud of yourselves, I can just imagine how much work you've put into this and you've done such an amazing job. You definitely deserve those cocktails! ;)

    everybody else’s girl
    xxx

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    1. Thank you Alex <3 if you're ever interested in contributing something to a future issue, let me know! I know you can write seriously well, and you have so much talent in the fashion design dept.!

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  24. Well done!! :D The magazine is fantastic. I love that you guys are going to continue it, good luck sweetie! <3

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  25. I already commented on Aesthetic's blog, but - well done on the magazine, it looks so lovely! I'm really looking forward to seeing where you guys take this next!

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    1. Aw thanks Jane (: I can't wait to get going on the next issue!

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  26. Such a gorgeous magazine filled with lovely things. I'd love to buy a hard copy! Well done on creating such a fantastic magazine - can't wait to see more! x

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    1. Thank you so much Amy! I'm a huge fan of your blog by the way (:

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    1. Congratulations i hope you get good marks for this. On continuing this project after university this is very inspiring and i wish you all the best.

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    2. Thanks Gochi (: fingers crossed, eh?! My lecturers might not like it as much as bloggers do! xx

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  28. This looks so good, I can't wait to read it, and Philippa's illustrations are great :) x

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  29. Absolutely stunning! I was really impressed whilst flicking through that - looks so professional. Very well done, you must be so proud. Hope you get good marks for it :)

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    1. Thanks lovely! That means so, so much (: the magazine is like our baby, after almost half a year of working on it!

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  30. Absolutely stunning! I was really impressed whilst flicking through that - looks so professional. Very well done, you must be so proud. Hope you get good marks for it :)

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  31. Your magazine is amazing, I can only imagine the hard work that went into making it! If it was in the shops I would definately buy it! The illustrations are lovely :) I love your blog and have nominated you for the cosmo blog award, good luck! x

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    1. Ahh thank you so much Lucy (: and thanks also for nominating, it means the world <3

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  32. Sweetheart that was amazing you are so talented I even read all of it. You are going to get so far I can already tell. xxx

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  33. Sweetheart that was amazing you are so talented I even read all of it. You are going to get so far I can already tell. xxx

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  34. Wow what a fantastic job you guys did, as I was reading I thought I hope this isn't a once off, so I am glad to hear that there is something in the pipeline! Looking forward to future reads!

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