the sacoor brothers london launch

On Wednesday, I was invited to preview the new collection at the freshly opened Sacoor Brothers store in Westfield, Shepherd's Bush. A fashion and lifestyle brand hailing from Portugal, the brand showcases a refined, contemporary aesthetic and seamlessly fuses classic tailoring with a stylish finesse. I went over to see their SS12 offerings, and even took Mama Daisybutter along for her first event, which she thoroughly enjoyed!

The brand has a preppy, tailored aesthetic, full of clean lines, collars (my favourite), emblems and sophistication, without losing any of its' wearability and trend-focused pieces. More recently, their menswear line became the official suit supplier to FC Barcelona, dressing their sports teams for two years. I absolutely fell in love with the Sacoor Brothers' SS12 collection: full of pastel and ice cream shades mixed with the perfect navy hue in silks, pleats and oversized bows, I could easily fill my wardrobe up with their silk shirts and gorgeous light blazers, as seen above!

What I loved most about the Sacoor Brothers' new store is probably their in-store tailoring service, offering a completely personalised experience to each customer. Refreshments, a store pianist and upholstered sofas are scattered throughout the store to enjoy and use while shopping - how amazing?! Even their dressing rooms paid meticulous attention to detail, with shelves (for your phones), a floor-length gilt frame mirror, and upholstered armchair in each cubicle.

A huge thank you to Janine and Charlotte of FH PR for being so accommodating, and to the team at Sacoor Brothers for my gift - I can't wait to wear it!