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16.4.12

the sacoor brothers london launch

On Wednesday, I was invited to preview the new collection at the freshly opened Sacoor Brothers store in Westfield, Shepherd's Bush. A fashion and lifestyle brand hailing from Portugal, the brand showcases a refined, contemporary aesthetic and seamlessly fuses classic tailoring with a stylish finesse. I went over to see their SS12 offerings, and even took Mama Daisybutter along for her first event, which she thoroughly enjoyed!

daisybutter - UK Fashion and Style Blog: sacoor brothers, SS12, westfield
daisybutter - UK Fashion and Style Blog: sacoor brothers, SS12, westfield
daisybutter - UK Fashion and Style Blog: sacoor brothers, SS12, westfield
daisybutter - UK Fashion and Style Blog: sacoor brothers, SS12, westfield
daisybutter - UK Fashion and Style Blog: sacoor brothers, SS12, westfield
daisybutter - UK Fashion and Style Blog: sacoor brothers, SS12, westfield
daisybutter - UK Fashion and Style Blog: sacoor brothers, SS12, westfield
daisybutter - UK Fashion and Style Blog: sacoor brothers, SS12, westfield
daisybutter - UK Fashion and Style Blog: sacoor brothers, SS12, westfield
daisybutter - UK Fashion and Style Blog: sacoor brothers, SS12, westfield
daisybutter - UK Fashion and Style Blog: sacoor brothers, SS12, westfield
daisybutter - UK Fashion and Style Blog: sacoor brothers, SS12, westfield

The brand has a preppy, tailored aesthetic, full of clean lines, collars (my favourite), emblems and sophistication, without losing any of its' wearability and trend-focused pieces. More recently, their menswear line became the official suit supplier to FC Barcelona, dressing their sports teams for two years. I absolutely fell in love with the Sacoor Brothers' SS12 collection: full of pastel and ice cream shades mixed with the perfect navy hue in silks, pleats and oversized bows, I could easily fill my wardrobe up with their silk shirts and gorgeous light blazers, as seen above!

What I loved most about the Sacoor Brothers' new store is probably their in-store tailoring service, offering a completely personalised experience to each customer. Refreshments, a store pianist and upholstered sofas are scattered throughout the store to enjoy and use while shopping - how amazing?! Even their dressing rooms paid meticulous attention to detail, with shelves (for your phones), a floor-length gilt frame mirror, and upholstered armchair in each cubicle.

A huge thank you to Janine and Charlotte of FH PR for being so accommodating, and to the team at Sacoor Brothers for my gift - I can't wait to wear it!

16 comments :

  1. Wow lovely pictures! Wish I was there!

    Take a peak at my blog<3


    Project Rattlebag

    
xx

    ReplyDelete
  2. i love event posts like this, it looks like my idea of a shop! where is your blazer from? xx

    ReplyDelete
    Replies
    1. From Sacoor Brothers! (:

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    2. ah i missed it tsk, thank you! it's lovely, shame it's so far away! x

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  3. Aww, glad Mama Daisybutter enjoyed her first event!
    Sacoor Brothers sounds AMAZING.

    ReplyDelete
    Replies
    1. Thank you! She's always curious to see where I constantly swan off to do, it was so lovely to take her to see what happens and introduce her to the industry (:

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  4. sounds like a great brand, love the idea of your very own armchair in the dressing room x

    ReplyDelete
    Replies
    1. It's really luxurious in there, prices are on par with upper high street, but the whole aesthetic is really nice!

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  5. This looks like an awesome shop, and a beautiful place to have visited. Totally going on my list of 'London Shops Must See'

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    Replies
    1. It feels a world away from the typical high street store, I adore all the little details, like an in-house tailor, pianist and refreshments for customers! (:

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  6. This looks amazing! I need to get down there and have a look!
    x

    ReplyDelete
  7. awesome design of dresses. thank for share this blog.
    Chanel Earrings

    ReplyDelete
  8. Ooh, I'm so jealous, I love tailoring. Lovely photos!

    Emily x
    www.incurablycurious.com

    ReplyDelete
  9. Wow love to see male sort of stuff and coats....the clothing stuff is really looking so attractive in all the photos....I wish, I would also be there at the collection arena... :)

    ReplyDelete
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