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Three Floor 2011

Recently discovered Three Floor, a new online fashion brand, who are launching next week. I'm actually going to their press day next week to get a feel for the brand and style of clothes, so I'll be posting again soon with all of the insider news and my thoughts on the collection itself, but for now, I really wanted to share some looks from their lookbook. So gorgeous. Their casual-chic look, balance of tailoring and softer, more feminine pieces and perfect variety of styles really appeals to me. It isn't often that I post lookbook images, but just look at their pieces... I think I'm in love.

What also interested me is that Three Floor's debut collection is inspired by models, fashion insiders and bloggers, showing just how big and influential blogging as an expressive and networking platform has become. They've really balanced their own brand aesthetic with wearable pieces that'll appeal to consumers like you and me.

Which are your favourite looks from Three Floor's debut collection?


  1. these look LUSH. looking forward to hearing more :) xx

  2. I agree their look is very chic and simple. I like that! Tell us about it more when you get more info!
    Farrah's Muse

  3. ee, these sound good! love the look of the salmon colours & the second to last geometricy jumper. wouldn't mind having them in my wardobe anytime soon haha! xo

  4. Totally agree with @beth that jumper is soo nice, also kind of in love with the shoes the model is wearing lush! Maryam xx

  5. I love that black dress with that lace detail! Looking forward to seeing what you think of their press day.

  6. I love the black dress, and also the top right pastel dress. The colours are so light and feminine but with an edge.
    I look forward to reading up about the event Michelle. EXCITING TIMEEEEEESS x

  7. I really like the black dress! Looking forward to reading more about them, have a great time at the press day! x

  8. i love the brown jumper with the peacock coloured diamonds. such a pretty collection! and WELL DONE on passing your driving test today sweetie. brum brum.... xxx

  9. Hey !
    My favorite piece is that black dress, I like those lace details :)


  10. WOW, This really is a gorgeous collection, can't wait to see more of them and hope you have fun at the press day and take lots of pictures xx

  11. I love the brown sweater/skirt combo. It's kind of ugly in a good way.

    Mabel Time

  12. I love these especially the dress on the bottom left! x

  13. I adore the black dress :)

  14. Ooh, thanks for the heads up! Their stuff looks lovely, can't wait to hear more.
    I particularly like the leather skirt and the black dress :)

    xo Samantha Grace

  15. wow this looks fab, some really great pieces - excited to check out the website :D I really like all the colours, my favourite is the dress in the top right corner, exactly my cup of tea :)
    <3 Holz oxo

  16. Totally, love this! The olive green lurex jumper is my favorite...
    Girls make sure to check out the website: http://www.threefloorfashion.com/

    There's a countdown to the website launch... FRIDAY, x

  17. ooh I'll be going to this! :) See you there hopefully! It is pretty you're right, can't wait to see the clothes for real plus I didn't know they were partly inspired by Bloggers, nice neat little circle!

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    it is very informative & useful for every one.
    Beach dress online


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