Daisybutter Says: Sponsored Posts, Yes or No?13.1.11
Last week, I wrote a blog post focusing on the issues and debates that often surround blogging but are hardly ever talked about, and my own opinions of the topic. It raised many more questions, thoughts and opinions, and is obviously a debate that will continue for a long time in the blogging community. Thank you for all your lovely words about the post, I did read them all and loved seeing everyone's individual thoughts about it.
Today I'm going to focus on another "hot blogging topic": the sponsored post. I know this is another taboo topic, and also quite a sensitive one at that - there are always ongoing discussions about the reliability and quality of a post or review if you have been paid for it. For example, two bloggers/YouTubers who are constantly sniped at for sponsored posts and free products are Blair and Elle Fowler, of JuicyStar07 and AllThatGlitters21 fame respectively. Although they have garnered a cult following on YouTube, they have spouted an argument and small stream of "Internet hate" of how genuine they now are, being paid a LOT of money for certain videos, despite having disclosed the fact some of their videos are sponsored. So where do you draw the fine line in sponsored blogging?
Now I'm going to put my hands up and admit: I have posted a sponsored post before. You can read it here if you are interested, it is the ONLY sponsored post (alongside this one!) that I have written. I was contacted a few weeks ago by Ebuzzing, part of the Wikeo group, to sign up and start posting about their affiliated companies. For several weeks, I was hesitant and sceptical about the whole affair. My regular readers will know that I am genuine, both on here and Twitter, and I'm just here to talk about my materialistic interests. However, after a series of persuasive emails, I checked out the website and saw that it was a great platform to share both new & established brands, and signed up, which you can do so here.
I do get asked quite a lot of Formspring and in emails about how much I earn from my blog. Truthfully? Google AdSense doesn't earn me anything at all, I am an Eyeko Ambassador but I don't promote it regularly at the moment... These Ebuzzing posts are the only thing I have earned money through, but it is such a great concept, I'm willing to post about them on Daisybutter. It is so easy to sign up and get started, the team are really genuine, understanding and helpful people, and it is completely transparent.
Although you are given a brief to adhere to, you can very easily put your own spin on it. My first ever sponsored post was this, which I decided to incorporate with my Wednesday Wants feature, and focused on items I did want to buy. If the transparency and free-rein wasn't available to me, I can honestly tell you I wouldn't still be writing this! I always aim for honesty on my blog.
There is currently a very diverse range of brands and their campaigns that you can potentially write about on Ebuzzing, including Canon, ASOS, Paypal and more! Personally, if I could introduce a brand to the Ebuzzing group, I would definitely choose Shop Style. There just isn't enough publicity about Shop Style, which is similar to Polyvore, but with a community atmosphere to it. The way Ebuzzing is set up means you can focus your post on what you want: I'd personally choose to run a campaign where you set up a Shop Style look, write about it and the website, and simultaneously promote awareness of your look to gain votes and comments.
What are your thoughts on writing and posting sponsored posts? What do you see as acceptable in terms of "being paid to blog"?